Asked by Ghost Nappa on May 02, 2024
Verified
The customer benefit plan contains the nucleus of the information used in the salesperson's sales presentation.
Customer Benefit Plan
A structured outline of how a product or service specifically benefits the customer, focusing on addressing the customer's needs and solving their problems.
Sales Presentation
A pitch or demonstration designed to persuade a customer to purchase a product or service.
- Comprehend the process and components of developing a customer benefit plan.
Verified Answer
MC
Morne CarstensMay 09, 2024
Final Answer :
True
Explanation :
The customer benefit plan outlines the advantages or benefits of a product or service to the customer, serving as the core information that a salesperson uses to tailor their sales presentation to meet the customer's needs and interests.
Learning Objectives
- Comprehend the process and components of developing a customer benefit plan.
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