Asked by Shiva Ghahramani on Jul 14, 2024
Verified
What is the second step in developing a customer benefit plan?
A) Identifying benefits.
B) Creating a marketing plan.
C) Establishing a sales call objective.
D) Developing a business proposition.
E) Customizing a purchase order plan.
Customer Benefit Plan
A strategic offering designed to provide additional value to customers, often through services or rewards, to enhance customer satisfaction and loyalty.
Sales Call Objective
The purpose or goal that a salesperson aims to achieve during a call to a potential or existing customer, such as making a sale, gathering information, or building a relationship.
- Acquire knowledge on the intent and formation of a customer advantage plan.
Verified Answer
Learning Objectives
- Acquire knowledge on the intent and formation of a customer advantage plan.
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