Asked by Shiva Ghahramani on Jul 14, 2024

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What is the second step in developing a customer benefit plan?

A) Identifying benefits.
B) Creating a marketing plan.
C) Establishing a sales call objective.
D) Developing a business proposition.
E) Customizing a purchase order plan.

Customer Benefit Plan

A strategic offering designed to provide additional value to customers, often through services or rewards, to enhance customer satisfaction and loyalty.

Sales Call Objective

The purpose or goal that a salesperson aims to achieve during a call to a potential or existing customer, such as making a sale, gathering information, or building a relationship.

  • Acquire knowledge on the intent and formation of a customer advantage plan.
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Omaima SalemJul 16, 2024
Final Answer :
B
Explanation :
The second step in developing a customer benefit plan is to create a marketing plan. The third step is developing a business proposition, and the fourth is developing a suggested purchase order.