Asked by Nelli Vartanian on Jul 12, 2024
Verified
What is the final step in developing a customer benefit plan?
A) Performing a value analysis that identifies ROI.
B) Assessing the prospect's attitude with a trial close.
C) Creating an individualized sales call objective.
D) Developing a suggested purchase order.
E) Presenting a marketing plan.
Customer Benefit Plan
A strategic outline that identifies and communicates the advantages or value a customer will gain from a product or service.
Value Analysis
A methodical approach to examining the function of goods or services to minimize cost without compromising on quality or performance.
Trial Close
A soft questioning technique used by salespeople during the sales process to gauge a prospect's readiness to buy.
- Familiarize oneself with the goals and creation process of a customer benefit strategy.
Verified Answer
Learning Objectives
- Familiarize oneself with the goals and creation process of a customer benefit strategy.
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