The division of buyers into groups based on lifestyle,class,or personality characteristics is ________ segmentation.

A) psychographic
B) demographic
C) behavioral
D) needs

Psychographic segmentation divides consumers into groups based on their lifestyle, values, personality, interests, and attitudes. This type of segmentation is based on the belief that people's buying behavior is not only influenced by their demographics, but also by their psychological and social factors. It helps marketers to understand their customers' motivations, preferences, and behaviors, and to develop targeted marketing campaigns that resonate with their target audience.