Asked by Shawn Habibi on Sep 28, 2024
Which type of segmentation is most related to the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase,or when they use the purchased item?
A) psychographic
B) demographic
C) geographic
D) behavioral
Behavioral
Related to the actions or reactions of individuals or groups in response to internal or external stimuli, often studied in psychology and marketing.
Psychographic
Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Demographic
Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.
- Recognize behavioral segmentation and its relevance to consumer behavior.
Learning Objectives
- Recognize behavioral segmentation and its relevance to consumer behavior.
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