Asked by Heather Jayroe on Sep 28, 2024
Which type of influence tactic is being used when companies run promotions that make you feel like you will miss out if you do not buy a product or service?
A) Social proof.
B) Authority.
C) Affinity.
D) Scarcity.
E) Consistency.
Influence Tactic
Strategies or approaches used to persuade or guide the actions or beliefs of others.
Promotions
Marketing activities that aim to increase awareness, interest, and sales of a product or service by offering incentives or additional value for a limited time.
Feel Like Miss Out
A feeling of anxiety or concern that one is missing out on exciting or interesting events that others are experiencing, often exacerbated by social media.
- Acknowledge a variety of influence techniques applied in marketing and their practical uses.
Learning Objectives
- Acknowledge a variety of influence techniques applied in marketing and their practical uses.
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