What information would be provided by the following formula? actual market
Market potential

A) market growth
B) customer demand
C) market saturation
D) total sales volume

Market Potential

An estimate of the maximum total sales of a product or service that could be achieved within a specific market segment over a certain time period.

Market Saturation

A situation in which a product or service has become so widespread that the market is considered fully served, limiting further growth.

Actual Market

The existing market where a company's products or services are currently being sold, as opposed to potential new markets.