Asked by Princess Mandy on Sep 28, 2024

Using interviews and ethnographies to gather customer insights produces general findings that can be applied to the mass market.

Ethnographies

A qualitative research method involving the systematic study of people and cultures from the insider's perspective, primarily through observation and interviews.

Interviews

A qualitative research method involving direct, face-to-face, or virtual conversation to gather information or opinions.

Understand the methodologies for gathering customer insights and their applicability to the market.

Learning Objectives

Understand the methodologies for gathering customer insights and their applicability to the market.

Using interviews and ethnographies to gather customer insights produces general findings that can be applied to the mass market.

Definitions

Learning Objectives

Learning Objectives

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