Asked by Olivia Elliott on Sep 28, 2024
Which of the following descriptions best fits the return on target influence model?
A) Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
B) Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
C) Calculates the change in the probability of purchase based on the exposure.
D) Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
E) Assigns a financial value to the resources we use to execute a strategy,measure financial outcomes,and calculate the ratio between inputs and outcomes.
Return On Target Influence Model
A marketing model that evaluates the efficiency of influencers by measuring the return on investment from targeting specific influential individuals.
Social Media Advertising
The practice of using social media platforms to promote products, services, or brands to reach a wider audience.
Gross Revenue
The total amount of money earned by a business from its sales or services before any expenses, taxes, or deductions are subtracted.
- Acquire knowledge on various methodologies for evaluating the effectiveness of social media marketing campaigns.
Learning Objectives
- Acquire knowledge on various methodologies for evaluating the effectiveness of social media marketing campaigns.
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