Asked by Julian Jones on Jun 05, 2024
Verified
Which of the following best completes the sentence,'Social shopping provides utility to our shopping experience because it lowers our ______.'?
A) Brand awareness.
B) Search radius.
C) Travel expenses.
D) Perceived risk.
E) None of these.
Perceived Risk
The potential for loss or adverse outcomes that consumers believe may result from a purchase decision or certain behavior.
Utility
In economics, the satisfaction or benefit derived by consumers from consuming a good or service.
Shopping Experience
The totality of a customer's interactions and perceptions about purchasing goods or services at a retail or online store.
- Identify the distinctions between hedonic and utilitarian incentives in social shopping contexts.
Verified Answer
Learning Objectives
- Identify the distinctions between hedonic and utilitarian incentives in social shopping contexts.
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