Asked by Sandy Babbie on Jun 17, 2024

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Which of the following completes the statement,'A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e. ,demographic,geographic,psychographic,benefits sought,and behaviour) .'?

A) CRM.
B) Biographical outline.
C) Personality sketch.
D) Predictive model.
E) Buyer persona.

Buyer Persona

A semi-fictional character created to represent the ideal customer based on market research and real data about existing customers.

Ideal Customer

A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

  • Comprehend the strategies of segmentation and targeting within social media marketing.
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AH
Ammar HussainJun 19, 2024
Final Answer :
E
Explanation :
A buyer persona is a snapshot of an ideal customer that is created using information gathered during segmentation. It includes demographic, geographic, psychographic, benefits sought, and behavioral information, and tells a story about the customer based on this data. A biographical outline or personality sketch could also be used to describe a customer, but they are not specific to segmentation data. A CRM is a tool for managing customer relationships, and a predictive model is a statistical tool used to predict future outcomes.