Asked by Sandy Babbie on Jun 17, 2024
Verified
Which of the following completes the statement,'A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e. ,demographic,geographic,psychographic,benefits sought,and behaviour) .'?
A) CRM.
B) Biographical outline.
C) Personality sketch.
D) Predictive model.
E) Buyer persona.
Buyer Persona
A semi-fictional character created to represent the ideal customer based on market research and real data about existing customers.
Ideal Customer
A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
- Comprehend the strategies of segmentation and targeting within social media marketing.
Verified Answer
Learning Objectives
- Comprehend the strategies of segmentation and targeting within social media marketing.
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