Which of the following completes the statement,'______ approaches slice up the market based on personality,motives,lifestyles,and attitudes and opinions.'?

A) Geographic segmentation.
B) Behavioral segmentation.
C) Market segmentation.
D) Demographic segmentation.
E) Psychographic segmentation.

Psychographic Segmentation

A market research analysis technique that divides consumers into segments based on psychological traits such as attitudes, interests, and lifestyles.

Personality

The characteristic set of behaviors, cognitions, and emotional patterns that evolve from biological and environmental factors, distinguishing one person from another.

Motives

The underlying reasons or driving forces behind individuals' actions or behaviors, which can be conscious or subconscious and vary in strength and direction.