Which of the following is one of the steps in building and fostering a positive business relationship?

A) Projecting a unique image
B) Establishing credibility
C) Eliminating the "you" attitude
D) Conveying negative news in a realistic manner
E) Using euphemisms to avoid ever saying anything negative

Establishing credibility is a crucial step in building and fostering a positive business relationship. This involves showing your expertise, being reliable and trustworthy, and following through on commitments. By establishing credibility, you build trust with your business partners, which is essential for long-term success. The other options (A, C, D, and E) are also important aspects of communication, but do not necessarily relate directly to building a positive business relationship.