Which of the following requires substantial changes in consumption patterns?

A) dynamically discontinuous innovations
B) continuous innovations
C) discontinuous innovations
D) incremental innovations

Dynamically Discontinuous Innovations

Innovations that significantly alter the market dynamics or how consumers interact with a product or service category.

Discontinuous Innovations

Innovations that introduce a fundamental change by creating entirely new markets or revolutionizing existing ones, often disrupting the status quo.

Continuous Innovations

Ongoing updates and improvements to products, services, or processes that are aimed at sustaining competitiveness and meeting evolving market demands.