Asked by Sondos Alansari on May 01, 2024
Verified
Which of these is the best example of a mass media advertising channel?
A) Weight Watchers Magazine
B) Cosmo Girl magazine
C) Home and Garden TV (HGTV)
D) USA Today
E) Skateboarder magazine
Mass Media
Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.
Advertising Channel
A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.
- Familiarize oneself with the association between the substance of advertising and the characteristics of designated media platforms.
Verified Answer
ZK
Zybrea KnightMay 05, 2024
Final Answer :
D
Explanation :
USA Today has a daily readership of over 2 million, making it one of the largest circulated daily newspapers in the United States. This level of readership makes it a prime example of a mass media advertising channel.
Learning Objectives
- Familiarize oneself with the association between the substance of advertising and the characteristics of designated media platforms.
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