Lunchies Corporation, a U.S. firm, signs a contract with Manger au Brasserie, S.A., a French firm, to give Manger the right to use the Lunchies trademark in restaurants in France. This is
A) a distribution agreement. B) indirect exporting. C) direct exporting. D) licensing.
A company that implements a growth strategy is most likely to:
A) reduce its recruiting efforts. B) downsize its workforce. C) roll out early retirement offers and packages. D) hire employees readily without additional work.