Asked by Heena Munshi on May 23, 2024
Verified
Diffusion is more likely when the new idea is perceived as truly better than the one it replaces.What is this called?
A) Relative advantage
B) Compatibility
C) Complexity
D) Trialability
E) Observability
Relative Advantage
The degree to which an innovation is perceived as better than the idea it supersedes.
- Apprehend the influence of visibility and trialability in advancing the diffusion process of innovations.
Verified Answer
SP
Saraid PintoMay 25, 2024
Final Answer :
A
Explanation :
Relative advantage is the degree to which an innovation is perceived as better than the idea it supersedes. This perception significantly influences the rate and likelihood of adoption.
Learning Objectives
- Apprehend the influence of visibility and trialability in advancing the diffusion process of innovations.
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