The light beer commercial with the slogan "less filling, tastes great" was based on ________ segmentation.

A) geographic
B) geodemographic
C) psychographic
D) benefit
E) loyalty

Benefit Segmentation

A marketing strategy that groups consumers based on the specific benefits they seek from products, allowing for more targeted and effective marketing efforts.

Psychographic Segmentation

A marketing strategy that divides consumers into segments based on their lifestyle, personality traits, values, opinions, and interests.

Geographic Segmentation

The division of a market into different geographical units such as nations, states, regions, cities, or neighborhoods.