Asked by Sylvanna Riazzo on May 16, 2024
Verified
A university that uses benefit segmentation to target students who want to get a degree while still working full-time would most likely focus on
A) providing classes at convenient times and offering online courses.
B) discount pricing for students taking more than twelve credit hours.
C) the higher average salaries earned by college graduates.
D) the great variety of classes offered.
E) hiring adjunct faculty to provide more variety.
Benefit Segmentation
A market segmentation strategy where potential customers are divided based on the specific benefits they seek from products or services.
Full-Time
A term referring to employment in which an individual works the maximum number of hours defined by their employer, typically 40 or more hours per week.
Online Courses
Are educational programs or classes available through the internet, allowing students to learn at their own pace without attending a traditional classroom.
- Recognize the importance and application of benefit segmentation in targeting specific consumer needs.
Verified Answer
Learning Objectives
- Recognize the importance and application of benefit segmentation in targeting specific consumer needs.
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