Shampoos sold in supermarkets and pharmacies promise various results, such as less frizz, more shine, less breakage, or more body. Shampoo marketers are using ________ segmentation.

A) benefit
B) geodemographic
C) psychographic
D) loyalty
E) demographic

Benefit Segmentation

A marketing strategy that involves dividing a market into segments based on the different benefits consumers seek from the product.

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyle, values, attitudes, and personality.

Geodemographic Segmentation

A marketing tool that combines geography with demographic information to categorize consumers into specific groups for targeted marketing.