Asked by Sukhkaran Dhaliwal on Jun 18, 2024
Verified
In ________ marketing, companies initiate and facilitate conversations in a networked community of customers and other interested parties.
A) conversation
B) network
C) pyramid
D) ambush
Conversation Marketing
An approach to marketing that utilizes direct communication with customers through various channels to engage, understand, and convert leads.
Networked Community
A social aggregation that emerges from the net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace.
- Understand the fundamentals of viral and conversational marketing strategies.
Verified Answer
Learning Objectives
- Understand the fundamentals of viral and conversational marketing strategies.
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