A ________ segmentation focuses on customer desires such as service support,cutting-edge technology,or financial terms.

A) personal characteristic
B) psychographic
C) benefits-sought
D) mass market

Benefits-sought segmentation is a form of market segmentation based on identifying the benefits that consumers are seeking in a product or service. This type of segmentation is based on customer desires or preferences, which may include service support, cutting-edge technology, or financial terms. This approach helps businesses to tailor their marketing efforts to the specific needs and wants of different groups of consumers.