Asked by Ki'ara Saunders on Sep 28, 2024
Verified
Which type of segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation?
A) Geographic.
B) Demographic.
C) Psychographic.
D) Benefit.
E) Behavioral.
Demographic
Statistical characteristics of human populations, such as age, gender, income, and education, used for identifying and analyzing target audiences.
Educational Attainment
The highest level of education an individual has completed, often used as a measure of workforce qualifications or socio-economic status.
Family Life Cycle
Stages through which a family progresses over time, from single individuals to married couples, parenthood, and retirement.
- Understand the significance of geographic and demographic segmentation within the realm of marketing.
Verified Answer
Learning Objectives
- Understand the significance of geographic and demographic segmentation within the realm of marketing.
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