Asked by Trent Freeman on Sep 28, 2024
Verified
A ________ segmentation focuses on customer desires such as service support,cutting-edge technology,or financial terms.
A) personal characteristic
B) psychographic
C) benefits-sought
D) mass market
Benefits-sought
Specific advantages or improvements customers are looking for in a product or service, which influence their purchasing decisions.
Service Support
Assistance and resources provided by a company to the users of its products or services.
Cutting-edge Technology
The latest and most advanced technology available in a field or industry.
- Grasp the concept of benefits-sought segmentation and its role in identifying consumer needs.
Verified Answer
Learning Objectives
- Grasp the concept of benefits-sought segmentation and its role in identifying consumer needs.
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