A firm should make the greatest communication,customer relationship management,and service investments towards which group of customers?

A) high-loyalty, low profitability
B) high-loyalty, high-profitability
C) low-loyalty; low profitability
D) low-loyalty; high profitability

High-profitability

Refers to the ability of a business or investment to generate earnings significantly above its costs and expenses.

High-loyalty

A customer's strong allegiance or attachment to a brand, product, or company, often reflected in repeat business and positive word-of-mouth.

Communication Investments

The allocation of resources towards marketing communication channels aiming to promote a brand or product.