Asked by Sarah Gaines on Jun 05, 2024
Verified
The light beer commercial with the slogan "less filling, tastes great" was based on ________ segmentation.
A) geographic
B) geodemographic
C) psychographic
D) benefit
E) loyalty
Benefit Segmentation
A marketing strategy that groups consumers based on the specific benefits they seek from products, allowing for more targeted and effective marketing efforts.
Psychographic Segmentation
A marketing strategy that divides consumers into segments based on their lifestyle, personality traits, values, opinions, and interests.
Geographic Segmentation
The division of a market into different geographical units such as nations, states, regions, cities, or neighborhoods.
- Acknowledge the value and function of benefit segmentation in catering to specific consumer necessities.
Verified Answer
Learning Objectives
- Acknowledge the value and function of benefit segmentation in catering to specific consumer necessities.
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