Asked by Destiny Marsh on Jul 23, 2024
Verified
________ is defined as the series of sequential actions by a salesperson that leads toward the customer taking a desired action and ends with a follow-up to ensure purchase satisfaction.
A) The sales presentation
B) The prospecting process
C) The sales process
D) Networking
E) The preapproach
Desired Action
The specific behavior or response a marketer aims to elicit from the target audience.
Purchase Satisfaction
A measure of how pleased a customer is with a purchased product or service and the buying experience.
- Recognize the steps involved in the selling process and their sequence.
Verified Answer
LM
LaShay McEachernJul 24, 2024
Final Answer :
C
Explanation :
The sales process is defined as the series of sequential actions by a salesperson that leads toward the customer taking a desired action and ends with a follow-up to ensure purchase satisfaction. This encompasses all steps from initially identifying potential customers to closing the sale and following up.
Learning Objectives
- Recognize the steps involved in the selling process and their sequence.