Asked by Nguy?n Tr?ng on May 01, 2024

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Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for Princess Cruise's vessels. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs winches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns. Ager and Hastie are presenting a proposal to a theater group. People in attendance include various accountants, actors, and producers. The sales presentation should include all of the following EXCEPT a(n) :

A) statement regarding the firm's guarantees.
B) list of theaters the company has equipped.
C) history of the company and its mission.
D) list of the firm's safety credentials.
E) price list for basic systems.

Price List

A price list is an itemized list of products and services offered by a business, including each item's price, used as a marketing and sales tool.

Basic Systems

Fundamental and essential systems that support the operations of a broader structure or mechanism.

Proposal

A proposal is a formal suggestion or plan put forward for consideration or discussion, especially in a business context.

  • Understand the reasons and occasions for excluding pricing details from proposals.
  • Identify strategies for addressing cost concerns in sales presentations.
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JL
Jennifer LinaresMay 05, 2024
Final Answer :
E
Explanation :
Including a price list for basic systems in the initial sales presentation might prematurely focus the discussion on costs before the value and benefits of the system have been fully presented and understood. Addressing concerns about perceived costs can be more effectively done by highlighting the value, safety, efficiency, and customization of the solutions Stage Technologies offers.