Asked by Maryam Ahsan on Jun 29, 2024
Verified
The salesperson's ________ contains the central information provided in the sales presentation.
A) customer benefit plan
B) sales call objective
C) customer profile
D) marketing plan
E) business proposition
Customer Benefit Plan
A strategy or program designed to provide advantages or positive outcomes to customers, enhancing satisfaction and loyalty.
Sales Presentation
A sales presentation is a pitch or demonstration provided by a salesperson to a prospect, highlighting the features, benefits, and value of a product or service to persuade the prospect to make a purchase.
Marketing Plan
A comprehensive document outlining a company's marketing strategy, including advertising, target markets, and sales tactics for a specific time period.
- Appreciate the importance of sales presentations and customer benefit plans in the sales process.
Verified Answer
ZK
Zybrea KnightJul 03, 2024
Final Answer :
A
Explanation :
The salesperson's customer benefit plan contains the central information provided in the sales presentation, as it outlines how the product or service being sold will benefit the customer specifically.
Learning Objectives
- Appreciate the importance of sales presentations and customer benefit plans in the sales process.