Asked by Katelyn Goodridge on May 03, 2024
Verified
It is important to emphasize benefits in a sales presentation to a prospective buyer because benefits:
A) focus on the psychological reasons of a purchase.
B) fulfill the buyer's needs and motives.
C) fulfill the buyer's economic wants.
D) focus on rational reasons of a purchase.
E) focus on emotional reasons for a purchase.
Psychological Reasons
Underlying mental or emotional factors that influence an individual's decisions or behaviors.
Economic Wants
Desires for specific goods, services, or experiences that can be fulfilled through economic transactions.
Benefits
The advantages or positive outcomes that result from using a product or service.
- Realize the essentiality of stressing product positives in sales demonstrations.
Verified Answer
ZK
Zybrea KnightMay 03, 2024
Final Answer :
B
Explanation :
Benefits fulfill the buyer's needs and motives. While economic and rational reasons for a purchase are important, it is ultimately the fulfillment of the buyer's needs and desires that drives their decision-making process. Focusing on the benefits helps them see how the product or service can satisfy those needs and ultimately lead to a successful sale.
Learning Objectives
- Realize the essentiality of stressing product positives in sales demonstrations.
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