Which of the following is a common marker of market attractiveness?

A) marketing capabilities
B) competitive intensity
C) brand awareness
D) market share

Market Attractiveness

A measure of the potential profitability and opportunities within a particular market or industry segment.

Competitive Intensity

A measure of the degree of competition within a market or industry, often impacting pricing, innovation, and market share dynamics.

Brand Awareness

How well consumers know and can identify the specific characteristics or branding of a certain brand's offerings.