Asked by Martha Benjamin on Sep 28, 2024
Which offensive strategy involves addressing needs or market segments that a competitor has neglected?
A) bypass
B) flanking
C) guerilla
D) encirclement
Offensive Strategy
A proactive approach in business or sports aiming to attack or target opportunities aggressively in order to gain a competitive edge.
Market Segments
Subgroups within a larger market defined by their unique characteristics, needs, or behaviors, targeted with specific marketing strategies.
Neglected
Overlooked or given insufficient attention, often leading to a lack of care or maintenance.
- Recognize the significance of addressing market needs and segments overlooked by competitors.
Learning Objectives
- Recognize the significance of addressing market needs and segments overlooked by competitors.
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