Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online résumés, and look for new jobs. What segmentation method is LinkedIn using?

A) loyalty segmentation
B) benefit segmentation
C) psychographic segmentation
D) geodemographic segmentation
E) demographic segmentation

Benefit Segmentation

A strategy in marketing that categorizes a market into various segments, focusing on the distinct advantages customers look for in a product.

Psychographic Segmentation

The process of dividing a market into segments based on consumer psychology, including personality traits, values, attitudes, interests, and lifestyles.

Loyalty Segmentation

The division of a customer base into groups based on their loyalty levels, aiming to tailor marketing efforts and rewards to different segments to encourage repeat business.