Asked by Saurya Karmacharya on Sep 28, 2024
Verified
Which of the following best defines the term 'viewthrough'?
A) The ability of a site to draw repeat visits and to keep people on a site.
B) A comparison of how well different creative executions generate a response.
C) The number of people who later visit the brand's website after a previous exposure to it.
D) The average number of times someone is exposed.
E) The number of people who click through who go on to purchase the product.
Viewthrough
A metric that measures the number of users who see an ad but don't click on it immediately, yet still take a related action later on.
Brand's Website
The official online presence of a brand, designed to provide information, facilitate sales, and engage with its audience.
Previous Exposure
Refers to the prior encounter or experience an individual has had with a product, service, brand, or content, which can influence their future interactions or perceptions.
- Explain the principles of site stickiness, relative pull, reach, frequency, and view-through in the context of digital marketing.
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Learning Objectives
- Explain the principles of site stickiness, relative pull, reach, frequency, and view-through in the context of digital marketing.
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