Asked by GB Songs Series on Sep 28, 2024
Verified
Which of the following best defines the term 'relative pull'?
A) The number of people exposed to the message.
B) The average number of times someone is exposed.
C) The ability to draw repeat visits and to keep people.
D) A comparison of how well different creative executions generate a response.
E) The number of people exposed to an online ad who actually select to see it.
Relative Pull
Financial incentive or approach to attract individuals by providing a better value proposition than alternatives, often used in marketing.
Creative Executions
The manner in which advertising or marketing ideas are brought to life and presented to the audience.
- Detail the fundamentals of site stickiness, relative pull, reach, frequency, and view-through critical to digital marketing tactics.
Verified Answer
JS
Jalisha Smith1 day ago
Final Answer :
D
Explanation :
Relative pull is a comparison of how well different creative executions generate a response. It measures the effectiveness of different ads by comparing their ability to attract attention and generate a response from the target audience.
Learning Objectives
- Detail the fundamentals of site stickiness, relative pull, reach, frequency, and view-through critical to digital marketing tactics.
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