Asked by Kamla Tarachand on Sep 28, 2024
Which of the following best defines the term 'stickiness'?
A) The number of people exposed to the message.
B) The average number of times someone is exposed.
C) The ability to draw repeat visits and to keep people.
D) A comparison of how well different creative executions generate a response.
E) The number of people exposed to an online ad who actually select to see it.
Stickiness
The attribute of a website or application that encourages visitors or users to stay longer and engage more deeply with the content.
Repeat Visits
The action of users or customers returning to a website, store, or place more than once, indicative of interest, loyalty, or satisfaction.
- Elucidate the notions of site stickiness, relative pull, reach, frequency, and viewthrough within online marketing frameworks.
Learning Objectives
- Elucidate the notions of site stickiness, relative pull, reach, frequency, and viewthrough within online marketing frameworks.
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