Asked by Berker Kamel on Sep 28, 2024
Which of the following best defines the term 'site stickiness'?
A) The ability of a site to draw repeat visits and to keep people on a site.
B) A comparison of how well different creative executions generate a response.
C) The number of people who later visit the brand's website after a previous exposure to it.
D) The average number of times someone is exposed.
E) The number of people who click through who go on to purchase the product.
Site Stickiness
A measure of a website's ability to keep visitors engaged and returning, often through compelling content or user-friendly design.
Repeat Visits
The metric or concept in analytics that measures the number of times a person revisits a specific website, location, or service.
- Define concepts of site stickiness, relative pull, reach, frequency, and viewthrough in online marketing.
Learning Objectives
- Define concepts of site stickiness, relative pull, reach, frequency, and viewthrough in online marketing.