Asked by Olivia Karlin on Jun 20, 2024
Verified
Which of the following best defines the term 'frequency'?
A) The number of people exposed to the message.
B) The average number of times someone is exposed.
C) The ability to draw repeat visits and to keep people.
D) A comparison of how well different creative executions generate a response.
E) The number of people exposed to an online ad who actually select to see it.
Frequency
The number of occurrences of a repeating event per unit of time.
Exposed
Being in a state of vulnerability or subject to potential harm, physically, emotionally, or socially.
- Describe the key concepts of site stickiness, relative pull, reach, frequency, and view-through as they apply to internet marketing strategies.
Verified Answer
KJ
Kanwal JamalJun 21, 2024
Final Answer :
B
Explanation :
Frequency refers to the average number of times that individuals are exposed to a particular message.
Learning Objectives
- Describe the key concepts of site stickiness, relative pull, reach, frequency, and view-through as they apply to internet marketing strategies.
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