Asked by Sylvia Joseph on Jun 16, 2024
Verified
Which of the following best defines the term 'reach'?
A) The number of people exposed to the message.
B) The average number of times someone is exposed.
C) The ability to draw repeat visits and to keep people.
D) A comparison of how well different creative executions generate a response.
E) The number of people exposed to an online ad who actually select to see it.
Reach
The total number of unique individuals or entities exposed to a particular message or piece of content within a specific timeframe.
- Clarify the ideas of site stickiness, relative pull, reach, frequency, and viewthrough pertinent to online advertising practices.
Verified Answer
KJ
Katelund JonesJun 18, 2024
Final Answer :
A
Explanation :
Reach refers to the number of people who are exposed to a message or advertisement.
Learning Objectives
- Clarify the ideas of site stickiness, relative pull, reach, frequency, and viewthrough pertinent to online advertising practices.
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