Asked by Andrew Elmowitz on Jun 03, 2024
Verified
Frank, a commercial-grade air conditioning salesperson, is giving a sales presentation to a construction company using the SELL Sequence. Which statement provides the benefits of Frank's product?
A) Our units are made of high-grade stainless steel.
B) Our units are backed by 15-year warranties.
C) Our units have high energy-efficiency ratings.
D) Our units will save you 10% in energy costs.
E) Our units use less energy than others.
SELL Sequence
A sales technique that involves showing the feature, explaining the advantage, leading to the benefit, and letting the customer see themselves using the product.
Energy Efficiency
The practice of using less energy to provide the same service or achieving a task, leading to reduced energy consumption and expenses.
Sales Presentation
A formal meeting or pitch where a salesperson showcases a product or service to potential buyers, aiming to secure a sale.
- Comprehend the significance of prioritizing advantages over characteristics in a sales pitch.
- Acquire knowledge of the concepts and implementations involved in sales methodologies like stimulus-response and SELL Sequence.
Verified Answer
Learning Objectives
- Comprehend the significance of prioritizing advantages over characteristics in a sales pitch.
- Acquire knowledge of the concepts and implementations involved in sales methodologies like stimulus-response and SELL Sequence.
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