Which of the following best defines the term 'viewthrough'?

A) The ability of a site to draw repeat visits and to keep people on a site.
B) A comparison of how well different creative executions generate a response.
C) The number of people who later visit the brand's website after a previous exposure to it.
D) The average number of times someone is exposed.
E) The number of people who click through who go on to purchase the product.

Viewthrough

A metric that measures the number of users who see an ad but don't click on it immediately, yet still take a related action later on.

Brand's Website

The official online presence of a brand, designed to provide information, facilitate sales, and engage with its audience.

Previous Exposure

Refers to the prior encounter or experience an individual has had with a product, service, brand, or content, which can influence their future interactions or perceptions.